About Us
At Contexto, we are driven by a deep passion to help brave leaders tap into their creativity and make something remarkable for others. We recognize that without the power of passionate people, process and technology don’t amount to much. That’s why we only partner with leaders who put people first and are willing to step outside the status quo in service of doing amazing work.
If you are tackling a complex challenge in pursuit of refreshing or creating a remarkable service, customer, or employee experience, connect with us.
If you are tackling a complex challenge in pursuit of refreshing or creating a remarkable service, customer, or employee experience, connect with us.
Our Approach
How we do things
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At Contexto, we take a human-centered approach to break down complex challenges, reveal where opportunities for innovation are, facilitate co-design of solutions, and test them at the lowest possible cost to validate what works and inform decision-making. We approach our projects in four stages: 1) Discover, 2) Design, 3) Test and Learn, 4) Strategy Roadmap.
Our approach is designed to help you win customers, make work more enjoyable for you and your team, and reduce the risk of investing in solutions that people will reject. We customize our approach to fit your needs and adapt to evolving circumstances. |
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Our Values
The intent behind our work is to make a meaningful difference in people's lives. We treat our work as a craft to enable people to deepen their understanding of others, see new possibilities, and create purposeful solutions that make life better for others. Our values are our compass while we work together with you to create something people will love.
TRUST
We know that trust is the foundation of developing meaningful collaboration, enduring good will, and real lasting prosperity. Our aim is to guide the development of responsible solutions that engender trust and goodwill among all stakeholders. |
CURIOSITY
We are fueled by curiosity to learn more about how context, people, and relationships shape a challenge. Curiosity keeps us humble, open to learn more, and relentless in the pursuit of insights that lead to more engaging solutions. |
THINKING DIFFERENTLY
To create transformative solutions it’s essential to shift how we understand and look at a challenge. We introduce optimism, creativity, and playfulness to help teams shift their perspective and examine challenges with a different lens while enjoying our journey together. |
Our Founder
Ezequiel Williams
Ezequiel is a customer experience and innovation strategist and facilitator with over 20 years of experience working with organizations across sectors. He works with brave leaders who seek to create real value and win over people by combining design thinking, anthropology, and business tools to transform insights into attractive solutions. He is a creature of the tropics and thinks there’s no place like the beach, loves dark chocolate, and is an avid podcast listener and producer.
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