Action Design Miami

Action Design Miami is a group of designers, developers, entrepreneurs, economists and others who are passionate about helping people create positive change in their lives.

We sit at the intersection of technology (UI / UX, data science), psychology (behavioral economics, positive psychology), and advocacy, and we focus on exposing our members to cutting edge tools, research, and practitioners in each of these areas so they can apply the latest learning in action design in their respective fields.

Whether the goal is to help people save more money, get in shape, cut down on electricity usage, or learn a new language, the idea is the same: how can we use research in behavioral economics and psychology to help users build habits and change their daily behavior? Each month, we’ll have a new behavioral researcher or practitioner share the work they’re doing.

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About Action Design Network

The Action Design Network is a non-profit organization founded in December 2012 to promote the use of behavioral economics and psychology in product design. The group has quickly grown to 3,500 members with monthly events in 6 cities (DC, NYC, SF, Boston, Chicago, Miami), and continues to grow.

Each month, speakers share research findings and practical lessons about how to help the users voluntarily change daily routines and behavior. Just contact us if you’d like to host Action Design events in your city.

The Action Design Network also hosts the Design for Action Conference, started in 2014 to bring together the best designers and researchers from around the country to share their techniques. You can learn more at designforaction.org

The Action Design Network is an all-volunteer organization. Our President is behavioral scientist Dr. Stephen Wendel, and our officers are Justin Howell, Daniel Kahn, Abby Milberg, and Zarak Khan.

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Speaking Opportunities

If you are applying behavioral economics or psychology to products that help users take action in their daily lives, we want to hear from you.

If you’re a researcher doing cool stuff that UX and product people need to hear about, tell us.

We’re always looking for great speakers and workshops for our DC, NYC, Boston, Chicago, Miami, or SF Meetups, and for our annual conference, Design for Action

Please just drop us a line and tell us what you’d like to speak about!

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AIGA MIAMI BACKGROUND

Hosts and Organizers

Siggi Bachmann
Siggi BachmannChief Strategy Officer
Siggi is a designer and electrical engineer with a deep passion for fostering creativity in teams. He applies his insights about the creative process to drive powerful co-creative team sessions, which yield innovative solutions that delight people. Siggi believes truly superior solutions are achieved when design is led and done with the end user in mind.

Siggi is a co-founder and Chief Strategy Officer at Contexto.

Vassoula Vasiliou
Vassoula VasiliouChief Experience Officer
Vassoula is a designer with 20+ years of experience in design, trend analysis, and branding. She is as highly skilled at distinguishing and addressing consumers’ key needs, wants, and desires as she is in designing rich sensory experiences that connect people with brands. Vassoula believes applying design disciplines to business opens up tremendous opportunities for growth.

Vassoula is a co-founder and Chief Experience Officer at Contexto.

Ezequiel Williams
Ezequiel WilliamsChief Insights Officer
Ezequiel is a business designer passionate about helping people live innovation. His work focuses on helping people deeply understand their customers’ problems and how to solve them creatively. He brings a distinct human-centered design lens to his work and believes customer experience is a key source of competitive advantage in the 21st Century.

Ezequiel is a co-founder and Chief Insights Officer at Contexto.